Lucio

Annual reports often become generic once regulatory requirements and information density take over. Brand expression is then added around the content rather than shaping how the information is understood.

The opportunity was not to decorate the report. It was to connect the company’s purpose to the act of reporting itself: making complex information easier to resolve, interpret and see clearly.

Resolution became the organising idea. The document was designed to make the company more understandable while allowing the reporting experience to feel specific to a brand concerned with vision.

Illustration, typographic hierarchy, data treatment and page pacing work as one reporting language. Every device has an informational role, giving the document character without weakening the clarity expected of it.

Annual report design, illustration, information design and data visualisation.